amika: the kure shampoo

A bond fortifying shampoo that luxuriously lathers + is clinically proven to strengthen damaged strands due to everyday stressors, heat + chemical treatments.

how to use?

1. massage a quarter-sized amount of the kure strength repair shampoo through wet hair focusing on the roots. rinse.
2. double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
3. for best results, follow with the kure strength repair conditioner.