{"title":"strength","description":"","products":[{"product_id":"amika-the-kure-shampoo","title":"amika: the kure shampoo","description":"\u003cp\u003e\u003cspan\u003eA bond fortifying shampoo that luxuriously lathers + is clinically proven to strengthen damaged strands due to everyday stressors, heat + chemical treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003emassage a quarter-sized amount of the kure strength repair shampoo through wet hair focusing on the roots. rinse.\u003c\/li\u003e\n\u003cli\u003edouble cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.\u003c\/li\u003e\n\u003cli\u003efor best results, follow with the kure strength repair conditioner.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389712912581,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_The-Kure_Shampoo_275ml_2024_Update_2000x2000_Trans_Shadow.webp?v=1781735789"},{"product_id":"amika-the-kure-conditioner","title":"amika: the kure conditioner","description":"\u003cp\u003e\u003cspan\u003eA bond fortifying conditioner that's ultra moisturizing + clinically proven to strengthen damaged strands due to everyday stressors, heat + chemical treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003esqueeze excess water out of hair.\u003c\/li\u003e\n\u003cli\u003eapply on mid-lengths to ends. use comb to detangle + evenly disperse product.\u003c\/li\u003e\n\u003cli\u003eleave on for 2-3 minutes.\u003c\/li\u003e\n\u003cli\u003erinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389716746437,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_The-Kure_Conditioner_275ml_2024_Update_2000x2000_Trans_Shadow.webp?v=1781735935"},{"product_id":"amika","title":"amika: the kure mask","description":"\u003cp\u003e\u003cspan\u003eAn intensive mask that’s clinically proven to strengthen, reduce breakage + deliver major moisture in minutes to dry, damaged strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eafter using the kure strength repair shampoo, massage through wet hair. let penetrate for 10 minutes. rinse well.\u003c\/li\u003e\n\u003cli\u003euse as a weekly treatment\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389724577989,"sku":null,"price":76.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/kure-mask_250ml_shadow_2000x2000_c6a27140-441d-4755-94d7-21b4d85c26da.webp?v=1781736031"},{"product_id":"amika-multi-task","title":"amika: multi-task","description":"\u003cp\u003e\u003cspan\u003eA multi-tasking hair treatment that strengthens hair, reduces breakage + prevents future damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA 60-second multi-tasking treatment formulated with bond fortifying technology + vegan proteins to strengthen hair + prevent future damage + breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003efine hair types: after using the kure strength repair shampoo + conditioner, apply multi-task strength treatment from roots to ends. leave on for at least 1 minute + rinse.\u003c\/li\u003e\n\u003cli\u003ecoarse hair types: after using the kure strength repair shampoo, apply multi-task strength treatment from roots to ends. leave on for at least 1 minute + rinse. follow with the kure strength repair conditioner.\u003c\/li\u003e\n\u003cli\u003epro tip: for stronger results, can be used as a leave-in treatment.\u003c\/li\u003e\n\u003cli\u003efor best results, use 1-2x per week with the entire kure system\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389730803909,"sku":null,"price":58.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/multimask_shadow_2000x2000_c5c82d08-e117-4d2c-bf9b-57e1b2b42897.webp?v=1781736302"},{"product_id":"amika-the-closer","title":"amika: the closer","description":"\u003cp\u003e\u003cspan\u003eThis lightweight 2-in-1 leave-in hair treatment + styling cream instantly seals split ends, smooths hair + eliminates frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003estart by applying a dime-sized amount to damp or dry hair, mid lengths to ends, prior to any additional styling products. add more product as needed depending on hair density + length.\u003c\/li\u003e\n\u003cli\u003epro tip: apply a heat protectant after the closer + before heat styling to prevent further damage.\u003c\/li\u003e\n\u003cli\u003epro tip: refresh day 2 styles by applying perk up to the roots to absorb oil + the closer to ends to protect, strengthen, + moisturize.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389736702149,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/thecloser_shadow_2000x2000_ead1401a-e3ab-4b24-be0f-67b7607eb835.webp?v=1781736419"},{"product_id":"amika-midnight-mender","title":"amika: midnight mender","description":"\u003cp\u003e\u003cspan\u003eSay good night to damaged strands + repair signs of damage for 9x stronger hair by morning.* \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA clinically proven overnight treatment that conditions + smooths hair to reduce breakage + repair strength while you slumber.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1. apply on damp or dry hair before bed.\u003cbr\u003e2. spread a pump into hands + distribute from mid-lengths to ends, lightly coating the hair. use more if needed.\u003cbr\u003e3. no need to rinse in the morning.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*clinically proven.\u003c\/span\u003e\u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389744468165,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/mender_shadow_2000x2000_88801168-e734-4823-95cf-53076a2241ec.webp?v=1781736719"}],"url":"https:\/\/shop.truegrit.co.nz\/collections\/strength.oembed","provider":"True Grit Store","version":"1.0","type":"link"}