{"title":"signature","description":"","products":[{"product_id":"amika-normcore-signature-shampoo","title":"amika: normcore signature shampoo","description":"\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eIt’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePacked with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003ehow to use?\u003c\/div\u003e\n\u003cdiv\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003emassage a coin-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.\u003c\/li\u003e\n\u003cli\u003edouble cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.\u003c\/li\u003e\n\u003cli\u003efor best results, follow with normcore signature conditioner or soulfood nourishing mask\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e*clinically proven when using shampoo + conditioner together as a\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"ml-4 shrink-0 text-black\"\u003e\u003csvg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"\u003e\u003cpath d=\"M7 12H17\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356250099909,"sku":null,"price":69.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220113_normcore_shampoo_275ml_PDP_0381-RGB-trans-shadow-1500x1500.webp?v=1781299719"},{"product_id":"amika-normcore-signature-conditioner","title":"amika: normcore signature conditioner","description":"\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eIt’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePacked with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003ehow to use?\u003c\/div\u003e\n\u003cdiv\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003esqueeze excess water out of hair.\u003c\/li\u003e\n\u003cli\u003eapply on mid-lengths to ends. use comb to detangle and evenly disperse product.\u003c\/li\u003e\n\u003cli\u003eleave on for two to three minutes.\u003c\/li\u003e\n\u003cli\u003erinse thoroughly.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356262027461,"sku":null,"price":69.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220113_normcore_conditioner_275ml_PDP_0387-RGB-trans-shadow-2000x2000.webp?v=1781300016"},{"product_id":"amika-soulfood-nourishing-mask","title":"amika: soulfood nourishing mask","description":"\u003cp\u003e\u003cspan\u003eHydrate, condition + nourish strands in 1 creamy mask. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis ultra-luxurious hair mask is rich and creamy but never weighs hair down. packed with vitamins, nutrients + our signature sea buckthorn, soulfood conditions hair for your softest, silkiest + smoothest strands ever.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eafter shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.\u003c\/li\u003e\n\u003cli\u003euse either as a weekly treatment or an everyday conditioner\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356281360581,"sku":null,"price":65.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220927_PDP_Soulfood_250ml_0476_jar-RGB-trans-shadow-2000x2000.webp?v=1781300475"},{"product_id":"amika-supernova-moisture-and-shine-cream","title":"amika: supernova","description":"\u003cp\u003e\u003cspan\u003eMoisture and shine cream.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis supreme leave-in cream weightlessly provides superior hydration and lightweight-conditioning, leaving hair supernaturally soft and smooth with brilliant shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356299776197,"sku":null,"price":52.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220216_Supernova_moisture_shinecream_100ML_PDP_2189-RGB-trans-shadow-2000x2000.webp?v=1781300751"},{"product_id":"amika-the-wizard","title":"amika: the wizard","description":"\u003cp\u003e\u003cspan\u003eAll-in-one hair priming mist that detangles + protects against thermal damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eyou can either…\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eevenly mist throughout damp hair before detangling and\/or blow drying\u003c\/li\u003e\n\u003cli\u003eor...mist throughout damp hair then style as usual. options are endless!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356873937093,"sku":null,"price":57.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_240421_the-wizard-detangling-primer_5FLoz_trans-shadow_2000x2000_ef58f893-2d16-4da7-9072-a1ab289d1f75.webp?v=1781310893"},{"product_id":"amika-the-wizard-silicone-free","title":"amika: the wizard (silicone free)","description":"\u003cp\u003e\u003cspan\u003eThe magic of the wizard, now silicone-free! heat protect, detangle, + reduce frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eIt's the wizard you all know and love, now silicone-free. this lightweight primer protects against 450°f heat, cuts down on blow dry time, reduces frizz, + detangles all hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eevenly mist throughout damp hair from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003elightly detangle with fingers or wide-toothed comb.\u003c\/li\u003e\n\u003cli\u003eair dry for natural texture, or blow dry for a smooth finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003ch5 class=\"mb-2 text-m lowercase\"\u003epro tip:\u003c\/h5\u003e\n\u003cdiv class=\"relative\"\u003e\n\u003cdiv class=\"overflow-hidden\"\u003e\n\u003cdiv aria-live=\"polite\" class=\"-ml-4 flex h-auto touch-pan-y flex-row\"\u003e\n\u003cdiv class=\"relative min-w-0 shrink-0 grow-0 basis-1\/2 pl-5\"\u003e\n\u003cblockquote class=\"rounded px-4 py-5 bg-cream-500\"\u003e\n\u003cdiv class=\"portableText\"\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003efor the most even application, spray the wizard on a paddle brush, brushing through the hair to apply. it can also be used as a cutting aid for stylists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356881146053,"sku":null,"price":57.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/THE_WIZARD_SILICONE_FREE_2000x2000_c8ff89f5-c501-4cf1-b93e-3ac421665409.webp?v=1781311193"}],"url":"https:\/\/shop.truegrit.co.nz\/collections\/signature.oembed","provider":"True Grit Store","version":"1.0","type":"link"}