Kérastase Genesis Bain Hydra-Fortifiant Shampoo 250mL
Anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fibre to reduce the risk of hair-fall due to breakage.
This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from scalp and fiber. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, the formula strengthens the fibre for intense resilience to reduce the risk of hair-fall due to breakage. Hair is prepared to be treated, fortified with a fuller and healthier look.
Benefits:
- 80,9% reduces hair-fall due to breakage*
- Hair is more resistant*
- Immediate hydration & softness**
- Bodifies and plumps the hair fibre when combined with Fondant Renforcateur***
- 3X Shinier hair
- Aeromatic
- 97% Naturally derived formula
*Reduction of broken hair mass versus classical shampoo after 1 application
**Increase of hydration compared to before application
***Instrumental test, compared to before application.
- Ginger Root is known for its ability to protect against daily external aggressor.
- Edelweiss Native Cells are known in skincare for their antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions.
How to Use:
Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Focus this first wash on the scalp using finger tips to massage the scalp and remove impurities. Rinse thoroughly. Apply a second quarter-sized amount of shampoo touch by touch and add water. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends. Rinse thoroughly.
Kérastase creates bespoke products and treatments that satisfy the simple desire for exceptional hair. In a world in which hair routine was purely about hygiene, Kérastase invented care for hair in 1964. Since then, they have been offering women and men the best of professional haircare. They create iconic products with rare and highly concentrated ingredients that sink deep into the fibres, healing the hair from the inside out. The result is hair that is resilient, strong, and deeply healthy.