{"title":"hydration","description":"","products":[{"product_id":"amika-hydro-rush-shampoo","title":"amika: hydro rush shampoo","description":"\u003cp\u003e\u003cspan\u003eRush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating shampoo gently cleanses and drenches hair with 3x more hydration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 id=\"8311b18c055c\" class=\"first:mt-0 last:mb-0 mt-8 text-s lg:mt-12\"\u003edeep dive into your hydrated hair routine:\u003c\/h5\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003elather and massage through wet hair from root to tip.\u003c\/li\u003e\n\u003cli\u003erinse.\u003c\/li\u003e\n\u003cli\u003efor best results, follow with hydro rush intense moisture conditioner for the ultimate rush of deep hydration.\u003c\/li\u003e\n\u003cli\u003euse as part of your wash care routine.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392589091013,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220113_hydro_rush_shampoo_275ml_PDP_0248-RGB-trans-shadow-2000x2000.webp?v=1781754116"},{"product_id":"amika-hydro-rush-conditioner","title":"amika: hydro rush conditioner","description":"\u003cp\u003e\u003cspan\u003eDrench your hair with 3x more hydration with hydro rush intense moisture conditioner. immersed in potent + natural ingredients, this conditioner results in long-lasting moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 id=\"e497f1148d59\" class=\"first:mt-0 last:mb-0 mt-8 text-s lg:mt-12\"\u003edeep dive into your hydrated hair routine:\u003c\/h5\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003emassage from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eleave on for 2-3 minutes.\u003c\/li\u003e\n\u003cli\u003erinse.\u003c\/li\u003e\n\u003cli\u003euse as part of your wash care routine.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392592826565,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220113_hydro_rush_conditioner_275ml_PDP_0246-RGB-trans-shadow-2000x2000.webp?v=1781754230"},{"product_id":"amika-hydro-rush-mask","title":"amika: hydro rush mask","description":"\u003cp\u003e\u003cspan\u003eDry hair? it's time to take five. drench your strands with this squalane and hyaluronic acid infused moisture mask, clinically proven to leave hair hydrated for 5 straight days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003esqueeze out excess water.\u003c\/li\u003e\n\u003cli\u003eapply mask mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003ecomb through to disperse evenly.\u003c\/li\u003e\n\u003cli\u003elet sit for 5-10 minutes.\u003c\/li\u003e\n\u003cli\u003efully rinse.\u003c\/li\u003e\n\u003cli\u003euse weekly.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392610226373,"sku":null,"price":76.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_230131_PDP_HydroRushIntenseMoistureMask_250ml_jar-RGB-trans-shadow-2000x2000.webp?v=1781754337"},{"product_id":"amika-hydro-rush-leave-in","title":"amika: hydro rush leave in","description":"\u003cp\u003e\u003cspan\u003eDrench your hair with 3x more hydration with hydro rush intense moisture leave-in conditioner. immersed in potent + natural ingredients, this leave-in conditioner results in long-lasting moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003etowel-dry hair.\u003c\/li\u003e\n\u003cli\u003espray leave-in throughout hair.\u003c\/li\u003e\n\u003cli\u003euse on dry hair to tame flyaways and reduce frizz.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392615076037,"sku":null,"price":52.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220113_hyro_rush_leave-in_conditioner_200ml_PDP_0263-RGB-trans-shadow-2000x2000.webp?v=1781754845"},{"product_id":"amika-dream-routine","title":"amika: dream routine","description":"\u003cp\u003e\u003cspan\u003eIt's called beauty sleep for a reason. infused with the ingredients of your dreams like hyaluronic acid, coconut water, blue algae, and sea buckthorn, this no-rinse, silicone-free overnight hair treatment mask intensely moisturizes strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003ecomb through hair.\u003c\/li\u003e\n\u003cli\u003epump 1-4 times into hands depending on hair length and thickness.\u003c\/li\u003e\n\u003cli\u003eapply to dry or damp hair before bedtime.\u003c\/li\u003e\n\u003cli\u003edistribute from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eready for your beauty sleep!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392621039813,"sku":null,"price":59.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/shadow_2000x2000_1_5ef021c3-8359-4cbf-b1d1-0f7702660932.webp?v=1781754975"},{"product_id":"amika-water-sign","title":"amika: water sign","description":"\u003cp\u003e\u003cspan\u003eHydrated hair is in your future. a thick + glossy treatment oil, this silicone-free formula is ideal for thick, textured, or dry strands + delivers 2.7x more hydration, 51% less breakage + 69% less frizz for 24 hours.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRemember, a little goes a long way! This luxurious oil treatment gives thick, textured hair + extremely dry ends an extra moisture boost.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003efor medium to thick hair, use 2-3 pumps\u003c\/li\u003e\n\u003cli\u003efor thick, dry, or coarse hair, use 3-4 pumps. remember, a little goes a long way!\u003c\/li\u003e\n\u003cli\u003efor damaged + color-treated hair, apply to damp strands before heat styling to protect + reduce breakage.\u003c\/li\u003e\n\u003cli\u003eblend a small amount into hands + press into heat styled curls before brushing out for a hydrating, high-shine finish.\u003c\/li\u003e\n\u003cli\u003efor braids, apply directly onto the scalp + throughout damp hair.\u003c\/li\u003e\n\u003cli\u003eapply more as needed.\u003c\/li\u003e\n\u003cli\u003etame flyaways with any excess oil.\u003c\/li\u003e\n\u003cli\u003etoo much too soon? apply perk up plus extended clean dry shampoo to absorb any excess oil.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392624349381,"sku":null,"price":59.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/01-amika_220228_PDP_Hydration_Collection_Water_Sign_Hair_Oil_50ml_3340-RGB-trans-shadow-2000x2000_3.webp?v=1781755096"}],"url":"https:\/\/shop.truegrit.co.nz\/collections\/hydration.oembed","provider":"True Grit Store","version":"1.0","type":"link"}