{"title":"blonde","description":"","products":[{"product_id":"amika-bust-your-brass-shampoo","title":"amika: bust your brass shampoo","description":"\u003cp\u003e\u003cspan\u003eA blonde's best kept secret. cleanse + tone brassy hues while strengthening strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis ultra-violet shampoo that tones brassy hues + is clinically proven to strengthen + hydrate damaged hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003emassage through wet hair.\u003c\/li\u003e\n\u003cli\u003erinse.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389748629701,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/shadow_2000x2000_2.webp?v=1781736911"},{"product_id":"amika-bust-your-brass-conditioner","title":"amika: bust your brass conditioner","description":"\u003cp\u003e\u003cspan\u003eA blonde's best-kept secret. this ultra-violet conditioner tones unwanted brassy hues, while resulting in 2.2x stronger hair* with 55% less breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1. massage conditioner from mid-lengths to ends.\u003cbr\u003e2. leave on for 2-3 minutes.\u003cbr\u003e3. rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389749940421,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/shadow_2000x2000-3_db8cbacb-4dd2-4638-aff9-6e61cc398529.webp?v=1781737032"},{"product_id":"amika-bust-your-brass-toning-mask","title":"amika: bust your brass toning mask","description":"\u003cp\u003e\u003cspan\u003eA salon service in a jar. tone, strengthen + hydrate all in one ultra-violet lather.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 id=\"30c450d882aa\" class=\"first:mt-0 last:mb-0 mt-8 text-s lg:mt-12\"\u003ecustomize your bust your brass routine!\u003c\/h5\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eif you are a natural (non-color treated) blonde:\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003ein the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.\u003c\/li\u003e\n\u003cli\u003euse the bust your brass repair mask 1x per week in place of conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eif you are a platinum blonde:\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eto maintain tone, use bust your brass shampoo + conditioner every other wash.\u003c\/li\u003e\n\u003cli\u003ewe suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner and multi-task repair treatment.\u003c\/li\u003e\n\u003cli\u003euse bust your brass repair mask 1x per week in place of conditioner.\u003c\/li\u003e\n\u003cli\u003eif you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.\u003c\/li\u003e\n\u003cli\u003ekeep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned and nearing a violet tone, cut back on the bust your brass routine for a week or two.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eif you have highlights, a balayage, or natural-looking (color-treated) blonde hair:\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003euse bust your brass shampoo + conditioner every other wash.\u003c\/li\u003e\n\u003cli\u003eassess hair's tone and pivot (increase or decrease usage) as needed.\u003c\/li\u003e\n\u003cli\u003ethose with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.\u003c\/li\u003e\n\u003cli\u003eplease note: naturally darker or brunette hair will fight to return to natural hair color; in this case, increase the usage of system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eif you have gray hair:\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003euse bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389751677125,"sku":null,"price":76.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/byb-mask_shadow_2000x2000_cc032e43-9993-418c-b55e-33d27d48fffe.webp?v=1781737168"}],"url":"https:\/\/shop.truegrit.co.nz\/collections\/blonde.oembed","provider":"True Grit Store","version":"1.0","type":"link"}