{"title":"anti frizz","description":"","products":[{"product_id":"amika-forget-frizz-shampoo","title":"amika: forget frizz shampoo","description":"\u003cp\u003e\u003cspan\u003eLeave frizz on read with this smooth-sealing shampoo that visibly reduces frizz while giving strands some lightweight hydration. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eForget frizz is formulated with extended humidity shield technology made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity, alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1. massage through wet hair\u003cbr\u003e2. rinse.\u003c\/span\u003e\u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392541249733,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/shampoo_shadow_2000x2000_5d6deec3-ba7a-498a-9949-a7d850b049eb.webp?v=1781753232"},{"product_id":"amika-forget-frizz-conditioner","title":"amika: forget frizz conditioner","description":"\u003cp\u003e\u003cspan\u003eLeave frizz on read with this smooth-sealing shampoo that visibly reduces frizz while giving strands some lightweight hydration. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eForget frizz is formulated with extended humidity shield technology made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity, alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1. massage through wet hair\u003cbr\u003e2. rinse.\u003c\/span\u003e\u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392547901637,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/conditioner_shadow_2000x2000_443a93bd-8ca8-4edc-b17b-a9e20da64284.webp?v=1781753345"},{"product_id":"amika-frizz-me-not","title":"amika: frizz-me-not","description":"\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eIncoming: a blowout that won’t back down. frizz-me-not hydrating anti-frizz treatment activates with the heat of your hair tools to seal in days of glossy smoothness.\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eclinically proven to smooth frizz for 3 days\u003c\/li\u003e\n\u003cli\u003eprotects against heat up to 450°F\u003c\/li\u003e\n\u003cli\u003eboosts hydration 70%* with a luxurious, milky texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ehow to use?\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1. spray on clean, damp hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2. comb through evenly to make sure hair is fully saturated.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e3. activate with heat:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003efor straight styles: blowdry with a brush + tension to style it sleek\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003efor curly styles: use a diffuser to dry + define your curls\u003c\/span\u003e\u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392554029253,"sku":null,"price":40.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/frizz-me-not_20ml_shadow_2000x2000_92da726d-f98c-4f09-8376-29e3fc656f6b.webp?v=1781753582"},{"product_id":"amika-the-shield","title":"amika: the shield","description":"\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003emuggy weather has got nothin’ on us… shield your strands from heat + humidity while keeping your style looking smooth all day long.\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eprotects hair from heat styling- 450° f\/ 230°c heat* to be exact. the shield also blocks strands from pesky, sticky humidity.\u003c\/li\u003e\n\u003cli\u003econtains uv filters - famous for its protecting benefits that can prevent damage caused by sun exposure.\u003c\/li\u003e\n\u003cli\u003emaintains frizz-free styles - hairstyles are clinically proven to last for 24 hours* with no frizz in sight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ehow to use?\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eshake well.\u003c\/li\u003e\n\u003cli\u003espray on damp or dry hair before heat styling.\u003c\/li\u003e\n\u003cli\u003epro tip: use on previously styled hair to extend longevity.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392558518469,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_240109_PDP_the_shield_spray_5.3oz_5508-RGB-trans-shadow-2000x2000.webp?v=1781753730"},{"product_id":"amika-smooth-over","title":"amika: smooth over","description":"\u003cdiv\u003e\n\u003cdiv\u003eReady to play it smooth? this 60-second smoothing treatment instantly reduces frizz by 73% (even in high humidity!) for 2.2x smoother hair that lasts up to 72 hours.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003ehow to use?\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003ewe’re unfriending frizz. here’s how:\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eafter cleansing + conditioning, squeeze excess water from hair.\u003c\/li\u003e\n\u003cli\u003efully saturate product from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003ewait 1 minute, then rinse.\u003c\/li\u003e\n\u003cli\u003eheat style for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392585453765,"sku":null,"price":58.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/01amika_230925_PDP_Smooth_Over_Collection_frizz-fighting_200ml_4410-RGB-trans-shadow-2000x2000.webp?v=1781753924"}],"url":"https:\/\/shop.truegrit.co.nz\/collections\/anti-frizz.oembed","provider":"True Grit Store","version":"1.0","type":"link"}