{"title":"amika:","description":"\u003cp\u003e\u003cspan\u003eamika: is here to spark that radiant, powerful kind of confidence that comes from feeling good in your skin, inside + out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eB Corp Certified\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNet Zero\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways cruelty free\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"amika-normcore-signature-shampoo","title":"amika: normcore signature shampoo","description":"\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eIt’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePacked with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003ehow to use?\u003c\/div\u003e\n\u003cdiv\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003emassage a coin-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.\u003c\/li\u003e\n\u003cli\u003edouble cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.\u003c\/li\u003e\n\u003cli\u003efor best results, follow with normcore signature conditioner or soulfood nourishing mask\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e*clinically proven when using shampoo + conditioner together as a\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"ml-4 shrink-0 text-black\"\u003e\u003csvg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"\u003e\u003cpath d=\"M7 12H17\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356250099909,"sku":null,"price":69.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220113_normcore_shampoo_275ml_PDP_0381-RGB-trans-shadow-1500x1500.webp?v=1781299719"},{"product_id":"amika-normcore-signature-conditioner","title":"amika: normcore signature conditioner","description":"\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eIt’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePacked with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003ehow to use?\u003c\/div\u003e\n\u003cdiv\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003esqueeze excess water out of hair.\u003c\/li\u003e\n\u003cli\u003eapply on mid-lengths to ends. use comb to detangle and evenly disperse product.\u003c\/li\u003e\n\u003cli\u003eleave on for two to three minutes.\u003c\/li\u003e\n\u003cli\u003erinse thoroughly.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356262027461,"sku":null,"price":69.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220113_normcore_conditioner_275ml_PDP_0387-RGB-trans-shadow-2000x2000.webp?v=1781300016"},{"product_id":"amika-soulfood-nourishing-mask","title":"amika: soulfood nourishing mask","description":"\u003cp\u003e\u003cspan\u003eHydrate, condition + nourish strands in 1 creamy mask. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis ultra-luxurious hair mask is rich and creamy but never weighs hair down. packed with vitamins, nutrients + our signature sea buckthorn, soulfood conditions hair for your softest, silkiest + smoothest strands ever.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eafter shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.\u003c\/li\u003e\n\u003cli\u003euse either as a weekly treatment or an everyday conditioner\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356281360581,"sku":null,"price":65.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220927_PDP_Soulfood_250ml_0476_jar-RGB-trans-shadow-2000x2000.webp?v=1781300475"},{"product_id":"amika-supernova-moisture-and-shine-cream","title":"amika: supernova","description":"\u003cp\u003e\u003cspan\u003eMoisture and shine cream.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis supreme leave-in cream weightlessly provides superior hydration and lightweight-conditioning, leaving hair supernaturally soft and smooth with brilliant shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356299776197,"sku":null,"price":52.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220216_Supernova_moisture_shinecream_100ML_PDP_2189-RGB-trans-shadow-2000x2000.webp?v=1781300751"},{"product_id":"amika-superfruit-star-styling-oil","title":"amika: superfruit star","description":"\u003cp\u003e\u003cspan\u003eUnleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight hair oil with heat defense up to 450°F*.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003e1. prior to heat styling, apply 1-2 pumps to damp or dry hair to strengthen + protect from heat damage.\u003c\/p\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003e2. to smooth + add shine to your finished style, apply 1-2 pumps throughout dry hair, focusing on the ends\u003c\/p\u003e\n\u003ch5 class=\"mb-2 text-m lowercase\"\u003epro tips:\u003c\/h5\u003e\n\u003cdiv class=\"relative\"\u003e\n\u003cdiv class=\"overflow-hidden\"\u003e\n\u003cdiv aria-live=\"polite\" class=\"-ml-4 flex h-auto touch-pan-y flex-row\"\u003e\n\u003cdiv class=\"relative min-w-0 shrink-0 grow-0 basis-1\/2 pl-5\"\u003e\n\u003cblockquote class=\"rounded px-4 py-5 bg-cream-500\"\u003e\n\u003cdiv class=\"portableText\"\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eformula is lightweight enough to keep your volume while still adding strength + shine\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"relative min-w-0 shrink-0 grow-0 basis-1\/2 pl-5\"\u003e\n\u003cblockquote class=\"rounded px-4 py-5 bg-cream-500\"\u003e\n\u003cdiv class=\"portableText\"\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003esuperfruit star helps add extra protection + slip to hair prior to a haircut.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e*clinically proven.\u003c\/span\u003e\u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356774813893,"sku":null,"price":58.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/superfruit-star_shadow_2000x2000-5.webp?v=1781310585"},{"product_id":"amika-the-wizard","title":"amika: the wizard","description":"\u003cp\u003e\u003cspan\u003eAll-in-one hair priming mist that detangles + protects against thermal damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eyou can either…\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eevenly mist throughout damp hair before detangling and\/or blow drying\u003c\/li\u003e\n\u003cli\u003eor...mist throughout damp hair then style as usual. options are endless!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356873937093,"sku":null,"price":57.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_240421_the-wizard-detangling-primer_5FLoz_trans-shadow_2000x2000_ef58f893-2d16-4da7-9072-a1ab289d1f75.webp?v=1781310893"},{"product_id":"amika-the-wizard-silicone-free","title":"amika: the wizard (silicone free)","description":"\u003cp\u003e\u003cspan\u003eThe magic of the wizard, now silicone-free! heat protect, detangle, + reduce frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eIt's the wizard you all know and love, now silicone-free. this lightweight primer protects against 450°f heat, cuts down on blow dry time, reduces frizz, + detangles all hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eevenly mist throughout damp hair from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003elightly detangle with fingers or wide-toothed comb.\u003c\/li\u003e\n\u003cli\u003eair dry for natural texture, or blow dry for a smooth finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003ch5 class=\"mb-2 text-m lowercase\"\u003epro tip:\u003c\/h5\u003e\n\u003cdiv class=\"relative\"\u003e\n\u003cdiv class=\"overflow-hidden\"\u003e\n\u003cdiv aria-live=\"polite\" class=\"-ml-4 flex h-auto touch-pan-y flex-row\"\u003e\n\u003cdiv class=\"relative min-w-0 shrink-0 grow-0 basis-1\/2 pl-5\"\u003e\n\u003cblockquote class=\"rounded px-4 py-5 bg-cream-500\"\u003e\n\u003cdiv class=\"portableText\"\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003efor the most even application, spray the wizard on a paddle brush, brushing through the hair to apply. it can also be used as a cutting aid for stylists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356881146053,"sku":null,"price":57.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/THE_WIZARD_SILICONE_FREE_2000x2000_c8ff89f5-c501-4cf1-b93e-3ac421665409.webp?v=1781311193"},{"product_id":"amika-perk-up","title":"amika: perk up","description":"\u003cp\u003e\u003cspan\u003ePerk it up! this talc-free dry shampoo absorbs oil, reduces odor, and with an invisible finish, all while restoring 'oomph.’\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eshake well\u003c\/li\u003e\n\u003cli\u003ehold 8 inches away\u003c\/li\u003e\n\u003cli\u003espray onto roots in sweeping motion\u003c\/li\u003e\n\u003cli\u003ewait 30 seconds\u003c\/li\u003e\n\u003cli\u003emassage or brush through!\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356884553925,"sku":null,"price":58.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/og_5.3_shadow_2000x2000_669cd765-fd15-4e23-aaa4-b2a473a28a08.webp?v=1781311380"},{"product_id":"amika-perk-up-plus","title":"amika: perk up plus","description":"\u003cp\u003e\u003cspan\u003eNeed a wash day extension? this buildable dry shampoo revitalizes roots with scalp-friendly ingredients—boosting time (not buildup!) between wash days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eshake well\u003c\/li\u003e\n\u003cli\u003ehold 8 inches away\u003c\/li\u003e\n\u003cli\u003espray onto roots in sweeping motion\u003c\/li\u003e\n\u003cli\u003ewait 30 seconds\u003c\/li\u003e\n\u003cli\u003emassage or brush through!\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356896219333,"sku":null,"price":60.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_240410_Perk_Up_Plus_ML_Change_trans_shadow_2000x2000_aa1cdc60-78cf-43b5-b6c6-6d202b681970.webp?v=1781311547"},{"product_id":"amika-perk-up-ultra","title":"amika: perk up ultra","description":"\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eCalling all oily scalps! dial up hair’s highest potential with perk up ultra dry shampoo—a powerful formula created for extra oily scalps that need oil control on speed dial between daily washes.\u003c\/p\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003ehow to use?\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eshake well.\u003c\/li\u003e\n\u003cli\u003espray 8 inches away from roots in a sweeping motion.\u003c\/li\u003e\n\u003cli\u003ewait 30 seconds.\u003c\/li\u003e\n\u003cli\u003emassage product into scalp or brush it through.\u003c\/li\u003e\n\u003cli\u003eapply more as needed.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356905754821,"sku":null,"price":60.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/ultra_5.3_shadow_2000x2000_7d8e4e04-b783-42b6-9bf6-92e99bc8ec32.webp?v=1781311697"},{"product_id":"amika-flash","title":"amika: flash","description":"\u003cp\u003eInstant shine mask.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom dull to dazzling! instantly seals the cuticle while softening and hydrating the hair for a silky, smooth finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003ebefore application, squeeze out excess water from hair.\u003c\/li\u003e\n\u003cli\u003etwist nozzle and apply product directly to hair in sections.\u003c\/li\u003e\n\u003cli\u003efully saturate from mid-length to ends.\u003c\/li\u003e\n\u003cli\u003ewait 60 seconds. rinse.\u003c\/li\u003e\n\u003cli\u003efine and oily hair types use after shampoo in place of conditioner. thick and dry hair types use after shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356915290309,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220314_PDP_Color_Collection_Flash_200ml_2947-RGB-trans-shadow-2000x2000.webp?v=1781311936"},{"product_id":"amika-top-gloss","title":"amika: top gloss","description":"\u003cp\u003e\u003cspan\u003eAn ultra high-shine, lightweight finishing spray that gives hair the ultimate glossy finish, fights frizz, and helps keep color vibrant.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003ehold 10-12 inches from dry hair and spray from mid-length to ends for the ultimate glossy look.\u003c\/li\u003e\n\u003cli\u003efor finer hair types: mist on hands and run through hair from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003euse on dry hair only.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46356925808837,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220314_PDP_Color_Collection_Top_Gloss_4.8oz_3077-RGB-trans-shadow-2000x2000.webp?v=1781312063"},{"product_id":"amika-the-kure-shampoo","title":"amika: the kure shampoo","description":"\u003cp\u003e\u003cspan\u003eA bond fortifying shampoo that luxuriously lathers + is clinically proven to strengthen damaged strands due to everyday stressors, heat + chemical treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003emassage a quarter-sized amount of the kure strength repair shampoo through wet hair focusing on the roots. rinse.\u003c\/li\u003e\n\u003cli\u003edouble cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.\u003c\/li\u003e\n\u003cli\u003efor best results, follow with the kure strength repair conditioner.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389712912581,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_The-Kure_Shampoo_275ml_2024_Update_2000x2000_Trans_Shadow.webp?v=1781735789"},{"product_id":"amika-the-kure-conditioner","title":"amika: the kure conditioner","description":"\u003cp\u003e\u003cspan\u003eA bond fortifying conditioner that's ultra moisturizing + clinically proven to strengthen damaged strands due to everyday stressors, heat + chemical treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003esqueeze excess water out of hair.\u003c\/li\u003e\n\u003cli\u003eapply on mid-lengths to ends. use comb to detangle + evenly disperse product.\u003c\/li\u003e\n\u003cli\u003eleave on for 2-3 minutes.\u003c\/li\u003e\n\u003cli\u003erinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389716746437,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_The-Kure_Conditioner_275ml_2024_Update_2000x2000_Trans_Shadow.webp?v=1781735935"},{"product_id":"amika","title":"amika: the kure mask","description":"\u003cp\u003e\u003cspan\u003eAn intensive mask that’s clinically proven to strengthen, reduce breakage + deliver major moisture in minutes to dry, damaged strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eafter using the kure strength repair shampoo, massage through wet hair. let penetrate for 10 minutes. rinse well.\u003c\/li\u003e\n\u003cli\u003euse as a weekly treatment\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389724577989,"sku":null,"price":76.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/kure-mask_250ml_shadow_2000x2000_c6a27140-441d-4755-94d7-21b4d85c26da.webp?v=1781736031"},{"product_id":"amika-multi-task","title":"amika: multi-task","description":"\u003cp\u003e\u003cspan\u003eA multi-tasking hair treatment that strengthens hair, reduces breakage + prevents future damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA 60-second multi-tasking treatment formulated with bond fortifying technology + vegan proteins to strengthen hair + prevent future damage + breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003efine hair types: after using the kure strength repair shampoo + conditioner, apply multi-task strength treatment from roots to ends. leave on for at least 1 minute + rinse.\u003c\/li\u003e\n\u003cli\u003ecoarse hair types: after using the kure strength repair shampoo, apply multi-task strength treatment from roots to ends. leave on for at least 1 minute + rinse. follow with the kure strength repair conditioner.\u003c\/li\u003e\n\u003cli\u003epro tip: for stronger results, can be used as a leave-in treatment.\u003c\/li\u003e\n\u003cli\u003efor best results, use 1-2x per week with the entire kure system\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389730803909,"sku":null,"price":58.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/multimask_shadow_2000x2000_c5c82d08-e117-4d2c-bf9b-57e1b2b42897.webp?v=1781736302"},{"product_id":"amika-the-closer","title":"amika: the closer","description":"\u003cp\u003e\u003cspan\u003eThis lightweight 2-in-1 leave-in hair treatment + styling cream instantly seals split ends, smooths hair + eliminates frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003estart by applying a dime-sized amount to damp or dry hair, mid lengths to ends, prior to any additional styling products. add more product as needed depending on hair density + length.\u003c\/li\u003e\n\u003cli\u003epro tip: apply a heat protectant after the closer + before heat styling to prevent further damage.\u003c\/li\u003e\n\u003cli\u003epro tip: refresh day 2 styles by applying perk up to the roots to absorb oil + the closer to ends to protect, strengthen, + moisturize.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389736702149,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/thecloser_shadow_2000x2000_ead1401a-e3ab-4b24-be0f-67b7607eb835.webp?v=1781736419"},{"product_id":"amika-midnight-mender","title":"amika: midnight mender","description":"\u003cp\u003e\u003cspan\u003eSay good night to damaged strands + repair signs of damage for 9x stronger hair by morning.* \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA clinically proven overnight treatment that conditions + smooths hair to reduce breakage + repair strength while you slumber.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1. apply on damp or dry hair before bed.\u003cbr\u003e2. spread a pump into hands + distribute from mid-lengths to ends, lightly coating the hair. use more if needed.\u003cbr\u003e3. no need to rinse in the morning.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*clinically proven.\u003c\/span\u003e\u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389744468165,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/mender_shadow_2000x2000_88801168-e734-4823-95cf-53076a2241ec.webp?v=1781736719"},{"product_id":"amika-bust-your-brass-shampoo","title":"amika: bust your brass shampoo","description":"\u003cp\u003e\u003cspan\u003eA blonde's best kept secret. cleanse + tone brassy hues while strengthening strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis ultra-violet shampoo that tones brassy hues + is clinically proven to strengthen + hydrate damaged hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003emassage through wet hair.\u003c\/li\u003e\n\u003cli\u003erinse.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389748629701,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/shadow_2000x2000_2.webp?v=1781736911"},{"product_id":"amika-bust-your-brass-conditioner","title":"amika: bust your brass conditioner","description":"\u003cp\u003e\u003cspan\u003eA blonde's best-kept secret. this ultra-violet conditioner tones unwanted brassy hues, while resulting in 2.2x stronger hair* with 55% less breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1. massage conditioner from mid-lengths to ends.\u003cbr\u003e2. leave on for 2-3 minutes.\u003cbr\u003e3. rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389749940421,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/shadow_2000x2000-3_db8cbacb-4dd2-4638-aff9-6e61cc398529.webp?v=1781737032"},{"product_id":"amika-bust-your-brass-toning-mask","title":"amika: bust your brass toning mask","description":"\u003cp\u003e\u003cspan\u003eA salon service in a jar. tone, strengthen + hydrate all in one ultra-violet lather.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 id=\"30c450d882aa\" class=\"first:mt-0 last:mb-0 mt-8 text-s lg:mt-12\"\u003ecustomize your bust your brass routine!\u003c\/h5\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eif you are a natural (non-color treated) blonde:\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003ein the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.\u003c\/li\u003e\n\u003cli\u003euse the bust your brass repair mask 1x per week in place of conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eif you are a platinum blonde:\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eto maintain tone, use bust your brass shampoo + conditioner every other wash.\u003c\/li\u003e\n\u003cli\u003ewe suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner and multi-task repair treatment.\u003c\/li\u003e\n\u003cli\u003euse bust your brass repair mask 1x per week in place of conditioner.\u003c\/li\u003e\n\u003cli\u003eif you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.\u003c\/li\u003e\n\u003cli\u003ekeep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned and nearing a violet tone, cut back on the bust your brass routine for a week or two.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eif you have highlights, a balayage, or natural-looking (color-treated) blonde hair:\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003euse bust your brass shampoo + conditioner every other wash.\u003c\/li\u003e\n\u003cli\u003eassess hair's tone and pivot (increase or decrease usage) as needed.\u003c\/li\u003e\n\u003cli\u003ethose with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.\u003c\/li\u003e\n\u003cli\u003eplease note: naturally darker or brunette hair will fight to return to natural hair color; in this case, increase the usage of system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eif you have gray hair:\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003euse bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46389751677125,"sku":null,"price":76.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/byb-mask_shadow_2000x2000_cc032e43-9993-418c-b55e-33d27d48fffe.webp?v=1781737168"},{"product_id":"amika-undone","title":"amika: undone","description":"\u003cp\u003e\u003cspan\u003eA lightweight, dry finishing spray that creates instant volume + sexy texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor a sexy bedhead look, no bed needed. this dry finishing spray creates instant volume + texture, resulting in perfectly-imperfect tousled locks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eshake well\u003c\/li\u003e\n\u003cli\u003espray on dry, styled hair all over or where needed for texture, volume, and undone sexiness.\u003c\/li\u003e\n\u003cli\u003etousle hair.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46390469165253,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/undone_shadow_2000x2000_1e3f3eb8-8c03-48e8-9447-cf7f3ffc2b12.webp?v=1781742928"},{"product_id":"amika-fluxus-touchable","title":"amika: fluxus","description":"\u003cp\u003e\u003cspan\u003eA flexible working hairspray for stay-all-day style that you’ll still be able to run your fingers through.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eshake, spray on styled hair. repeat.\u003c\/li\u003e\n\u003cli\u003ebenefits everyday styles and increases blowout longevity – mist before or after ironwork for a flexible hold and perfect finish.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46390474440901,"sku":null,"price":48.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220328_PDP_Hold_Collection_Fluxus_Hairspray_8.2oz_3061-RGB-trans-shadow-2000x2000.webp?v=1781743043"},{"product_id":"amika-headstrong","title":"amika: headstrong","description":"\u003cp\u003e\u003cspan\u003eGet your style into submission with this fast-drying, freeze-hold finishing hairspray.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003estyle, spray on styled hair.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46390475751621,"sku":null,"price":48.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220328_PDP_Hold_Collection_Head_Strong_Hairspray_8.2oz_3052-RGB-trans-shadow-1500x1500.webp?v=1781743188"},{"product_id":"amika-on-lock","title":"amika: on lock","description":"\u003cp\u003e\u003cspan\u003eChannel your inner hairstylist with this shea butter infused, workable wax that provides high hold definition, resulting in a natural finish on wet or dry hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKeep style on lock! this high hold wax has a buildable formula, and is a go-to when styling short hair, braids, or sleek ponies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003efor piecey waves, take a dime-sized amount into the palm of your hand and rub them together to warm and emulsify the wax. work through hair using your fingers for added definition.\u003c\/li\u003e\n\u003cli\u003eapply half a pinky fingernail-sized amount of wax to the tips of your fingers before braiding, for a smoother look free of flyaways.\u003c\/li\u003e\n\u003cli\u003efor a sleek pony, apply a dime-sized amount of wax onto the hairline and comb through with a dense brush to slick it back. secure with an elastic, then use any excess wax to tame flyaways.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46390477029573,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/01amika_220719_PDP_On_lock_50ML_jar_6471-RGB-trans-shadow-2000x2000.webp?v=1781743322"},{"product_id":"amika-curl-corps-cream","title":"amika: curl corps cream","description":"\u003cp\u003e\u003cspan\u003eA hair styling cream that moisturizes, softens + enhances curls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp id=\"381e01fb331d\" class=\"first:mt-0 last:mb-0 mt-8 text-s lg:mt-12\"\u003ewho it's for:\u003c\/p\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eall curly, coily + wavy hair types\u003c\/p\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003ehow to use?\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003ework through damp, detangled hair from roots to ends.\u003c\/li\u003e\n\u003cli\u003elet air dry, or style as desired\u003c\/li\u003e\n\u003cli\u003epro tip: follow up your routine or mix with curl corps gel for extra curl power.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46390889218245,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220314_PDP_Curl_Collection_Curl_Corps_Cream_200ml_3026-RGB-trans-shadow-2000x2000.webp?v=1781743529"},{"product_id":"amika-curl-corps-gel","title":"amika: curl corps gel","description":"\u003cp\u003e\u003cspan\u003eA curl defining, weather-protecting gel that boosts curls without the crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003ework through damp, detangled hair from roots to ends.\u003c\/li\u003e\n\u003cli\u003elet air dry, or style as desired.\u003c\/li\u003e\n\u003cli\u003epro tip: follow up your routine or mix with curl corps defining cream for extra curl power.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46391076815045,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220314_PDP_Curl_Collection_Curl_Corps_Gel_200ml_3020-RGB-trans-shadow-2000x2000.webp?v=1781743675"},{"product_id":"amika-power-hour","title":"amika: power hour","description":"\u003cp\u003e\u003cspan\u003eThis lightweight curl refreshing spray instantly revives, redefines, and moisturizes all waves, curls, and coils- for soft, touchable hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eAll curls are welcome! bring your dull, second (or third) day curls back to life. this lightweight spray instantly revives curls, coils, and waves, adding bounce and shine to every strand.\u003c\/p\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003ehow to use?\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003espritz through dry hair to instantly refresh curls. scrunch hair upwards.\u003c\/li\u003e\n\u003cli\u003eto further boost body, tilt head forward and scrunch hair in an upward motion.\u003c\/li\u003e\n\u003cli\u003euse throughout the day whenever curls need moisture or revived shape.\u003c\/li\u003e\n\u003cli\u003epro tip: use on wet, freshly washed hair prior, then layer on top of curl corps cream and curl corps gel. diffuse. you’ll have bounce and definition for days.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46391078191301,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220314_PDP_Curl_Collection_Power_Hour_Spray_200ml_3028-RGB-trans-shadow-2000x2000.webp?v=1781743843"},{"product_id":"amika-big-hit-shampoo","title":"amika: big hit shampoo","description":"\u003cdiv\u003e\n\u003cdiv\u003ewhat is big hit volumizing shampoo?\u003c\/div\u003e\n\u003cdiv\u003eHit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day\u003cem\u003e \u003c\/em\u003ewith weightless moisture that’ll send limp, lifeless hair home.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003ehow to use?\u003c\/div\u003e\n\u003cdiv\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003emassage through wet hair.\u003c\/li\u003e\n\u003cli\u003erinse.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46391080190149,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_240516_PDP_Volume_BigHit_Shampoo_275ml_Trans_shadow_2000x2000_0551a3f7-cd5e-4fbd-92ec-1127c41b443d.webp?v=1781743974"},{"product_id":"amika-big-hit-conditioner","title":"amika: big hit conditioner","description":"\u003cp\u003e\u003cspan\u003eHit the high notes with big hit, a volumizing conditioner that instantly boosts volume that lasts all day with weightless moisture that’ll send limp, lifeless hair home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis volume deserves an encore. big hit conditioner is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003emassage through wet hair.\u003c\/li\u003e\n\u003cli\u003erinse.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46391081599173,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_240516_PDP_Volume_BigHit_Conditioner_275ml_Trans_shadow_2000x2000_8c012b26-cc33-4222-9c2c-51e6339c890b.webp?v=1781744101"},{"product_id":"amika-rising-star","title":"amika: rising star","description":"\u003cp\u003e\u003cspan\u003eDon’t fall flat! rising star volumizing finishing spray lifts hair at the root for instant root lift that lasts all day long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eshake well.\u003c\/li\u003e\n\u003cli\u003eafter styling, spray on dry hair in sections focusing at the root.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46391082942661,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_240401_raising-star-voluminizing-finishing-spray_5.3oz_PDP_trans-shadow_2000x2000_0b69b12d-0393-4911-901a-53dbc6bf6832.webp?v=1781744249"},{"product_id":"amika-brooklyn-bombshell","title":"amika: brooklyn bombshell","description":"\u003cp\u003e\u003cspan\u003eFlat hair? never heard of her. this lightweight, pre-blowout primer lightly moisturizes + adds volume for ultimate body + bounce.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003espray on damp hair section by section, from roots to ends before blow drying.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46391085891781,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220228_PDP_Volume_Collection_Brooklyn_Bombshell_6.7oz_3538-RGB-trans-shadow-2000x2000.webp?v=1781744386"},{"product_id":"amika-plus-size","title":"amika: plus size","description":"\u003cp\u003e\u003cspan\u003eAmp up the volume! this oh-so-cushiony mousse results in fuller, healthy-looking hair, giving your 'do the special 'oomph' it needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eAn airy, medium-hold mousse that gives hair a fuller look + feel, while providing volume + body. plus, it protects hair against heat up to 450°f.\u003c\/p\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003ehow to use?\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eshake can before use.\u003c\/li\u003e\n\u003cli\u003ework a golf ball sized amount evenly through damp hair from roots to ends.\u003c\/li\u003e\n\u003cli\u003estyle as usual.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch5 id=\"8a6d8e3d1155\" class=\"first:mt-0 last:mb-0 mt-8 text-s lg:mt-12\"\u003e\u003cbr\u003e\u003c\/h5\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46391086973125,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220228_PDP_Volume_Collection_Plus_Size_Mousee_8.5oz_3533-RGB-trans-shadow-2000x2000.webp?v=1781744508"},{"product_id":"amika-forget-frizz-shampoo","title":"amika: forget frizz shampoo","description":"\u003cp\u003e\u003cspan\u003eLeave frizz on read with this smooth-sealing shampoo that visibly reduces frizz while giving strands some lightweight hydration. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eForget frizz is formulated with extended humidity shield technology made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity, alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1. massage through wet hair\u003cbr\u003e2. rinse.\u003c\/span\u003e\u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392541249733,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/shampoo_shadow_2000x2000_5d6deec3-ba7a-498a-9949-a7d850b049eb.webp?v=1781753232"},{"product_id":"amika-forget-frizz-conditioner","title":"amika: forget frizz conditioner","description":"\u003cp\u003e\u003cspan\u003eLeave frizz on read with this smooth-sealing shampoo that visibly reduces frizz while giving strands some lightweight hydration. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eForget frizz is formulated with extended humidity shield technology made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity, alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1. massage through wet hair\u003cbr\u003e2. rinse.\u003c\/span\u003e\u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392547901637,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/conditioner_shadow_2000x2000_443a93bd-8ca8-4edc-b17b-a9e20da64284.webp?v=1781753345"},{"product_id":"amika-frizz-me-not","title":"amika: frizz-me-not","description":"\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eIncoming: a blowout that won’t back down. frizz-me-not hydrating anti-frizz treatment activates with the heat of your hair tools to seal in days of glossy smoothness.\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eclinically proven to smooth frizz for 3 days\u003c\/li\u003e\n\u003cli\u003eprotects against heat up to 450°F\u003c\/li\u003e\n\u003cli\u003eboosts hydration 70%* with a luxurious, milky texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ehow to use?\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1. spray on clean, damp hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2. comb through evenly to make sure hair is fully saturated.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e3. activate with heat:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003efor straight styles: blowdry with a brush + tension to style it sleek\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003efor curly styles: use a diffuser to dry + define your curls\u003c\/span\u003e\u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392554029253,"sku":null,"price":40.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/frizz-me-not_20ml_shadow_2000x2000_92da726d-f98c-4f09-8376-29e3fc656f6b.webp?v=1781753582"},{"product_id":"amika-the-shield","title":"amika: the shield","description":"\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003emuggy weather has got nothin’ on us… shield your strands from heat + humidity while keeping your style looking smooth all day long.\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eprotects hair from heat styling- 450° f\/ 230°c heat* to be exact. the shield also blocks strands from pesky, sticky humidity.\u003c\/li\u003e\n\u003cli\u003econtains uv filters - famous for its protecting benefits that can prevent damage caused by sun exposure.\u003c\/li\u003e\n\u003cli\u003emaintains frizz-free styles - hairstyles are clinically proven to last for 24 hours* with no frizz in sight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ehow to use?\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eshake well.\u003c\/li\u003e\n\u003cli\u003espray on damp or dry hair before heat styling.\u003c\/li\u003e\n\u003cli\u003epro tip: use on previously styled hair to extend longevity.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392558518469,"sku":null,"price":54.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_240109_PDP_the_shield_spray_5.3oz_5508-RGB-trans-shadow-2000x2000.webp?v=1781753730"},{"product_id":"amika-smooth-over","title":"amika: smooth over","description":"\u003cdiv\u003e\n\u003cdiv\u003eReady to play it smooth? this 60-second smoothing treatment instantly reduces frizz by 73% (even in high humidity!) for 2.2x smoother hair that lasts up to 72 hours.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003ehow to use?\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003ewe’re unfriending frizz. here’s how:\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eafter cleansing + conditioning, squeeze excess water from hair.\u003c\/li\u003e\n\u003cli\u003efully saturate product from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003ewait 1 minute, then rinse.\u003c\/li\u003e\n\u003cli\u003eheat style for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392585453765,"sku":null,"price":58.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/01amika_230925_PDP_Smooth_Over_Collection_frizz-fighting_200ml_4410-RGB-trans-shadow-2000x2000.webp?v=1781753924"},{"product_id":"amika-hydro-rush-shampoo","title":"amika: hydro rush shampoo","description":"\u003cp\u003e\u003cspan\u003eRush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating shampoo gently cleanses and drenches hair with 3x more hydration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 id=\"8311b18c055c\" class=\"first:mt-0 last:mb-0 mt-8 text-s lg:mt-12\"\u003edeep dive into your hydrated hair routine:\u003c\/h5\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003elather and massage through wet hair from root to tip.\u003c\/li\u003e\n\u003cli\u003erinse.\u003c\/li\u003e\n\u003cli\u003efor best results, follow with hydro rush intense moisture conditioner for the ultimate rush of deep hydration.\u003c\/li\u003e\n\u003cli\u003euse as part of your wash care routine.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392589091013,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220113_hydro_rush_shampoo_275ml_PDP_0248-RGB-trans-shadow-2000x2000.webp?v=1781754116"},{"product_id":"amika-hydro-rush-conditioner","title":"amika: hydro rush conditioner","description":"\u003cp\u003e\u003cspan\u003eDrench your hair with 3x more hydration with hydro rush intense moisture conditioner. immersed in potent + natural ingredients, this conditioner results in long-lasting moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 id=\"e497f1148d59\" class=\"first:mt-0 last:mb-0 mt-8 text-s lg:mt-12\"\u003edeep dive into your hydrated hair routine:\u003c\/h5\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003emassage from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eleave on for 2-3 minutes.\u003c\/li\u003e\n\u003cli\u003erinse.\u003c\/li\u003e\n\u003cli\u003euse as part of your wash care routine.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392592826565,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220113_hydro_rush_conditioner_275ml_PDP_0246-RGB-trans-shadow-2000x2000.webp?v=1781754230"},{"product_id":"amika-hydro-rush-mask","title":"amika: hydro rush mask","description":"\u003cp\u003e\u003cspan\u003eDry hair? it's time to take five. drench your strands with this squalane and hyaluronic acid infused moisture mask, clinically proven to leave hair hydrated for 5 straight days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003esqueeze out excess water.\u003c\/li\u003e\n\u003cli\u003eapply mask mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003ecomb through to disperse evenly.\u003c\/li\u003e\n\u003cli\u003elet sit for 5-10 minutes.\u003c\/li\u003e\n\u003cli\u003efully rinse.\u003c\/li\u003e\n\u003cli\u003euse weekly.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392610226373,"sku":null,"price":76.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_230131_PDP_HydroRushIntenseMoistureMask_250ml_jar-RGB-trans-shadow-2000x2000.webp?v=1781754337"},{"product_id":"amika-hydro-rush-leave-in","title":"amika: hydro rush leave in","description":"\u003cp\u003e\u003cspan\u003eDrench your hair with 3x more hydration with hydro rush intense moisture leave-in conditioner. immersed in potent + natural ingredients, this leave-in conditioner results in long-lasting moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003etowel-dry hair.\u003c\/li\u003e\n\u003cli\u003espray leave-in throughout hair.\u003c\/li\u003e\n\u003cli\u003euse on dry hair to tame flyaways and reduce frizz.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392615076037,"sku":null,"price":52.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220113_hyro_rush_leave-in_conditioner_200ml_PDP_0263-RGB-trans-shadow-2000x2000.webp?v=1781754845"},{"product_id":"amika-dream-routine","title":"amika: dream routine","description":"\u003cp\u003e\u003cspan\u003eIt's called beauty sleep for a reason. infused with the ingredients of your dreams like hyaluronic acid, coconut water, blue algae, and sea buckthorn, this no-rinse, silicone-free overnight hair treatment mask intensely moisturizes strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003ecomb through hair.\u003c\/li\u003e\n\u003cli\u003epump 1-4 times into hands depending on hair length and thickness.\u003c\/li\u003e\n\u003cli\u003eapply to dry or damp hair before bedtime.\u003c\/li\u003e\n\u003cli\u003edistribute from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eready for your beauty sleep!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392621039813,"sku":null,"price":59.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/shadow_2000x2000_1_5ef021c3-8359-4cbf-b1d1-0f7702660932.webp?v=1781754975"},{"product_id":"amika-water-sign","title":"amika: water sign","description":"\u003cp\u003e\u003cspan\u003eHydrated hair is in your future. a thick + glossy treatment oil, this silicone-free formula is ideal for thick, textured, or dry strands + delivers 2.7x more hydration, 51% less breakage + 69% less frizz for 24 hours.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRemember, a little goes a long way! This luxurious oil treatment gives thick, textured hair + extremely dry ends an extra moisture boost.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003efor medium to thick hair, use 2-3 pumps\u003c\/li\u003e\n\u003cli\u003efor thick, dry, or coarse hair, use 3-4 pumps. remember, a little goes a long way!\u003c\/li\u003e\n\u003cli\u003efor damaged + color-treated hair, apply to damp strands before heat styling to protect + reduce breakage.\u003c\/li\u003e\n\u003cli\u003eblend a small amount into hands + press into heat styled curls before brushing out for a hydrating, high-shine finish.\u003c\/li\u003e\n\u003cli\u003efor braids, apply directly onto the scalp + throughout damp hair.\u003c\/li\u003e\n\u003cli\u003eapply more as needed.\u003c\/li\u003e\n\u003cli\u003etame flyaways with any excess oil.\u003c\/li\u003e\n\u003cli\u003etoo much too soon? apply perk up plus extended clean dry shampoo to absorb any excess oil.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46392624349381,"sku":null,"price":59.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/01-amika_220228_PDP_Hydration_Collection_Water_Sign_Hair_Oil_50ml_3340-RGB-trans-shadow-2000x2000_3.webp?v=1781755096"},{"product_id":"amika-mirrorball-shampoo","title":"amika: mirrorball shampoo","description":"\u003cp\u003e\u003cspan\u003eTake a shine to lustrous locks. infused with grape leaf extract, raspberry extract, magnolia extract, and sea buckthorn, this shine-inducing shampoo offers lightweight moisture while boosting hair color vibrancy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003ehow to use?\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"ml-4 shrink-0 text-black\"\u003e\u003csvg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M7 12H17\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"px-2 pb-10 text-s text-black\"\u003e\n\u003cdiv class=\"portableText\"\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003eideal for fine-medium hair types\u003c\/p\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003e1. massage a quarter-sized amount of mirrorball shampoo through wet hair focusing on the roots. rinse.\u003c\/p\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003e2. double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.\u003c\/p\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003e3. for best results, follow with mirrorball high shine + protect antioxidant conditioner (sold separately).\u003c\/p\u003e\n\u003cp class=\"first:mt-0 last:mb-0 relative mb-2 mt-2 leading-paragraph\"\u003e4. use as part of your wash care routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46393238913221,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220719_mirrorball_shampoo_275ML_6410-RGB-trans-shadow-2000x2000.webp?v=1781756077"},{"product_id":"amika-mirrorball-conditioner","title":"amika: mirrorball conditioner","description":"\u003cp\u003e\u003cspan\u003eTake a shine to lustrous locks. infused with grape leaf extract, raspberry extract, magnolia extract, and sea buckthorn, this shine-inducing conditioner offers lightweight moisture while boosting hair color vibrancy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehow to use?\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"first:mt-0 last:mb-0 my-8 space-y-0.5 leading-paragraph list-outside ml-8\"\u003e\n\u003cli\u003eideal for fine-medium hair types\u003c\/li\u003e\n\u003cli\u003esqueeze excess water out of hair.\u003c\/li\u003e\n\u003cli\u003eapply on mid-lengths to ends. use comb to detangle and evenly disperse product.\u003c\/li\u003e\n\u003cli\u003eleave on for two to three minutes.\u003c\/li\u003e\n\u003cli\u003erinse thoroughly.\u003c\/li\u003e\n\u003cli\u003efinish shower off with cool water to seal in moisture and close the cuticle.\u003c\/li\u003e\n\u003cli\u003euse as part of your wash care routine.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"True Grit Store","offers":[{"title":"Default Title","offer_id":46393239961797,"sku":null,"price":53.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/files\/amika_220719_mirrorball_conditioner_275ML_6418-RGB-trans-shadow-2000x2000.webp?v=1781756153"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/8806\/7895\/collections\/Hero_Banner_Rainbow_Products.webp?v=1781222759","url":"https:\/\/shop.truegrit.co.nz\/collections\/amika.oembed?page=2","provider":"True Grit Store","version":"1.0","type":"link"}